Why liquidity matters.
Liquidity describes how easily a company’s shares can be bought and sold. Many smaller listed companies trade infrequently, often because few investors know the company exists. This page explains, in general terms, why companies pay attention to it.
Some investors screen for it.
Many institutional investors will only consider stocks that trade regularly enough for them to build and exit a position. Thinly traded companies can fall outside those screens regardless of their fundamentals.
Exchanges and indexes consider it.
Senior exchanges and index providers publish standards covering trading activity, public float and the number of holders. The exact thresholds differ by exchange and tier, and each exchange publishes its own.
Market professionals notice it.
Analysts, brokers and market makers generally focus on stocks their clients can readily trade.
Awareness is one factor among many.
Trading activity reflects many things: company news, results, sector sentiment and broader market conditions. Awareness advertising addresses only one of them: whether investors have heard of the company.
A campaign raises awareness. It does not promise results.
Keep reading — in any order.
How it works
The phases of a campaign, how advertising funds are handled, and our cash-only fee structure.
See the process →Limitations
The companies we decline, the services we do not offer, and the compensation we will not take.
See the limitations →Work samples
Sample articles in the format we publish, each labeled as paid advertising.
See the samples →