What we won’t do, and who we won’t do it for.
We hold ourselves and our clients to clear standards, and we decline work that does not meet them.
Declined, at any budget.
Our standing rules:
- Campaigns timed around insider selling.We decline campaigns timed around an insider’s sale, a resale registration, or an undisclosed lock-up expiry. No fee is tied to price or volume, and we hold no position in any client security (CSA 51-356 is the reference standard).
- Engagements shorter than three months.Short, concentrated campaigns are not a service we offer.
- Illegal sectors and grey markets.Businesses unlawful in the market where they operate, or whose legality there is unsettled.
- Officers without a clean record.Prior cease-trade orders, regulatory sanctions, exchange discipline, undisclosed related-party dealings. Disclosed and resolved issues are reviewed case by case; patterns are declined.
- Companies without a disclosed business.Articles are sourced to public filings; without disclosed operations there is nothing to source. A company that has published nothing about its business, plans, or goals is one we cannot represent.
Investor-awareness advertising, and nothing else.
We are not a traditional PR or IR firm.
What we do
Our service
- We write and publish the article on our own publication, labeled as paid. See the work samples.
- We direct your marketing budget across the placements that bring investors to it.
- We run it from our own ad accounts, with your advertising funds held separately.
- We report spend, pacing, balance, and dollars traded on your home exchange.
Investor relations
Not offered, at any price
- No press releases: written, reviewed or distributed.
- No disclosure work: your counsel does that; we take direction from them.
- No shareholder-facing IR: no Q&A line, no proxy work, no crisis comms.
- No roadshows, conferences or analyst introductions.
- No editorial placement: we don’t pitch journalists or buy coverage elsewhere.
Securities activity
Not offered, structurally
- Not a broker or dealer: we never solicit anyone or touch a financing.
- Not a finder: no success fee, no percentage of a raise.
- Not an adviser: nothing we publish is a recommendation to anyone.
- Never on your cap table or your order book. Compensation is cash; see below.
Cash, not securities.
Compensation is cash only: no shares, no options, no warrants, no success fee, no fee tied to price or volume. This is also the regulators’ rule:
“Compensation to Persons providing Investor Relations Activities may not be determined in whole or in part by the Listed Issuer’s securities attaining certain price or trading volume thresholds.”Canadian Securities Exchange, Policy 7 · Notice 2021-003. TSXV Policy 4.4 bars stock for promotional services outright, and the SEC closes the Form S-8 route and treats stock-paid promoters as statutory underwriters.
The method is proprietary.
Targeting, media mix and channel selection are not disclosed, during the engagement or after it. Approvals, spend and reporting are itemized below.
Never disclosed
Not in reporting, not on a call, not after
- Which platforms and channels the campaign runs on.
- The budget split between them.
- Audience definitions and targeting logic.
- Bidding, pacing and optimization rules.
- Supply paths and vendors behind the buy.
You approve, before anything runs
In writing, with your counsel
- The article in full, every word and source.
- Every headline and description, in one file your counsel can read end to end.
- Every image, with its license.
- The disclosure language, positioned above the headline.
- A takedown right that survives approval.
You receive, throughout
Weekly and monthly, on a schedule
- Weekly delivery logs and a monthly account statement.
- A live dashboard: spend, pacing, balance, and dollars traded on your home exchange.
- CPA attestation of amounts and dates spent.
- Clicks and cost per click, on request.
- A country-by-country breakdown of where the budget went.
The rest of the fine print, up front.
Is any market result guaranteed?
No. The deliverables are contractual: campaign, delivery logs, account statements, dashboard, CPA attestation. Price and volume outcomes are not, and no fee is tied to them.
Can we run a small test?
The minimum term is three months. The first month runs on a smaller budget while the campaign is calibrated, with close reporting throughout. Unspent advertising funds are refundable. How the market responds is never a deliverable.
Keep reading — in any order.
Work samples
Sample articles in the format we publish, each labeled as paid advertising.
See the samples →How it works
The phases of a campaign, how advertising funds are handled, and our cash-only fee structure.
See the process →Why liquidity matters
A plain explanation of trading liquidity and what an awareness campaign can and cannot do.
Read more →